Service providers will be an essential part of the growth of this process. Service providers provide excellent services in the paper money system we have now and can use many of the same tools and talents to build the Power Currency economy. They open many new business models, push viral marketing, and create exponential growth. In addition to the financial aspects, there are all kinds of data applications here. These are tied in with marketing, vehicle use, media, telecom, and endless other connects. Marketing related information tied to demographics, income, and other factors are used. These can add new levels of opportunities for incentives and discounts. These also bring about schemes for bundling. For example, an air conditioner is sold with a set number of kilowatts that are financed. Groups of individuals can come together in a peer to peer method to form a buying group.